As a member of the Specialty Food Association. we gets daily headlines related to the specialty food business and one they recently published caught my eye - ""Industry Embraces Gluten-Free Craze"  http://www.specialtyfood.com/news-trends/featured-articles/article/companies-drawn-gluten-free-boost-sales/

 

I understand the intent of the headline but do not like the use of the word "craze".  "Craze" implies this gluten-free thing is a just fad and will go the way of Crystal Pepsi and Clear Beer. 

 

We've been offering gluten-free biscotti for 3 years now and I am always surprised by the number of people in the food industry that dismiss gluten-free as a fad.  My response to them is "If its important to you then its important."  Disclaimer: I do not have celiac but do have diagnosed allergies with corn and garlic. 

 

As referenced in the article the SFA referred to, "A Mayo Clinic survey in 2012 concluded that only 1.8 million Americans have celiac disease, an autoimmune disorder that causes the body to attack the small intestine when gluten is ingested and can lead to other debilitating medical problems if not diagnosed.  An additional 18 million people, or about 6 percent of the population, is believed to have gluten sensitivity, a less severe problem with the protein in wheat, barley and rye and their relatives that gives elasticity to dough and stability to the shape of baked goods." 

 

That means about 20 million people have issues with gluten in the US.  According to the American Diabetes Assocation. "Nearly 26 million children and adults in the United States have diabetes"  Also, the CDC statistics show "About 600,000 people die of heart disease in the United States every year."   While diabetes and heart attacks are not the same at gluten intolerance, one has to acknowledge the serious of the issue - 20 millions people who have issues to gluten is significant.

 

Gluten-free products are here to stay.  If you don't have an issue with gluten then consider your self lucky and have one of our regular biscotti.  If you do have issues with gluten, then know that we at Biscotti Goddess have a tasty treat for you in one of the six gluten-free flavors we offer.

 

If it is important to you,, then it is important to us!